Screen shot 2013-06-25 at 11.39.27 AMDocumentary’s are the future of promotion. What’s the best way to introduce new sports, subcultures, scientific breakthroughs or anything out of the average person’s pervue? If you answered by Documentary, then you are right.

A good Doc allows the uninitiated to see the humanity in whatever is being presented to them. Think MMA is all about pain and blood? Watch Driven, or Like Water, your opinion has to change after you have been exposed to the beauty of the sport and the experiences of  the athletes.

It’s not just MMA, any new subculture benefits from the Documentary, and as we have been seeing lately, it’s the weapon of choice for many a filmmaker and MMA lover. This Gunnar Nelson Doc is a good example of the power of a good Doc.