BAMMA mouthpiece Liam Fisher is saying they will be in over half a billion homes within the year. Those numbers are accurate, however, how many of those home will be watching the events? I suspect right around 40-50 million if they have a super fight. A super fight being one involving a name Brit and someone else for a title or grudge match of some sort. Otherwise, those numbers will be much lower. In the teens would be my best guess. Not bad numbers considering, certainly not the numbers BAMMA is lofting about.
BAMMA press release
The British Association of Mixed Martial Arts (BAMMA), currently the largest mixed martial arts organization in Europe, today announced a new distribution deal with Content Media Corporation. Starting with immediate effect, Content Media will exclusively distribute BAMMA’s live broadcasts and existing archive footage across all platforms outside of the UK including TV and digital. BAMMA has seen a meteoric rise in popularity over the past 18 months. The organization has held events at prestigious venues such as Manchester’s MEN Arena, Wembley Arena and The National Indoor Arena in Birmingham with TV viewing figures going as high as 835,000 for BAMMA 4, making it the most watched MMA show in UK history. According to Liam Fisher, Head of Business Development for BAMMA, “We are delighted to be working with such a strategic and successful company as Content Media. With their experience, knowledge and contacts, I have no doubt that we will be broadcasting into over half a billion homes within a year.” Greg Phillips, President of Content Television added, “BAMMA content is a fantastic showcase of one of the world’s fastest growing sports and has great potential in the international marketplace. These hugely entertaining events have already proven their appeal with UK audiences giving us a solid starting point from which to build BAMMA into a major worldwide brand.” BAMMA events are already highly anticipated by MMA fans worldwide and broadcast live on the NBC Universal owned channel Syfy in the UK. This new deal between Content Media and BAMMA will see the programming portfolio launched in the international broadcast and digital marketplace. Several high-octane MMA fight events are lined up between now and the end of 2012.