The Big Sponsors are coming
This should be a good sign of what the future holds.
Brandon Vera has had a disappointing run recently, he was let go from the UFC, only to be brought back after his opponent tested positive for steroids (Thiago Silva) and his next fight is scheduled for the Facebook prelims. If he loses this one he is most likely ‘officially’ out of the UFC. So the news of Toyo Tires signing a deal with Vera is good news for the industry as a whole. Brandon is popular, has recognition and a good attitude (now) and that appears to be enough for a major company to sponsor him. This will trickle down in my opinion, we will begin to see more mainstream sponsors getting in on the ground level, which means more and more MMA fighters will have the opportunity to train full time, leading to higher caliber fighters and better fights (in theory) for the fans. Exciting new, congrats to Brandon ‘The Truth’ Vera.
Toyo Tires press release:
A member of Team Lloyd Irvin/ Alliance MMA, the 33-year old, 6-foot 3-inch Vera currently fights in the 205 lb. weight class. His fighting style includes Muay Thai, Brazilian Jiu-Jitsu and Greco-Roman wrestling. He is a two-time Pan-American Champion with an Olympic Training background, and served in the United States Air Force. Vera will wear the Toyo Tires® logo on his fighting shorts while also promoting the Toyo Tires brand through appearances and additional marketing efforts.
Rumble young man Rumble